#applicationdesign
#redesign
#mobile
#Figma
FRIDO E-COMMERCE | UX/CRO AUDIT
FRIDO E-COMMERCE | UX/CRO AUDIT
FRIDO E-COMMERCE | UX/CRO AUDIT
FRIDO E-COMMERCE | UX/CRO AUDIT
FRIDO E-COMMERCE | UX/CRO AUDIT
FRIDO E-COMMERCE | UX/CRO AUDIT
Cart Page Optimization for Revenue Growth
Cart Page Optimization for Revenue Growth
Cart Page Optimization for Revenue Growth
Cart Page Optimization for Revenue Growth
Cart Page Optimization for Revenue Growth
Cart Page Optimization for Revenue Growth
Overview
Overview
Sprintive is a software platform that combines powerful project management with streamlined operational workflows in a single system. The platform is designed to help teams plan, track, and execute projects efficiently without relying on multiple tools.
During the holiday period, I used Sprintive extensively to manage my own projects, which gave me first-hand insight into the product’s strengths, limitations, and usability gaps. This hands-on experience became the foundation for a self-initiated redesign of the web application interface.
Sprintive is a software platform that combines powerful project management with streamlined operational workflows in a single system. The platform is designed to help teams plan, track, and execute projects efficiently without relying on multiple tools.
During the holiday period, I used Sprintive extensively to manage my own projects, which gave me first-hand insight into the product’s strengths, limitations, and usability gaps. This hands-on experience became the foundation for a self-initiated redesign of the web application interface.
Challenges
Challenges
1
Hidden Total Price - Users scrolled 2+ screens to find payable amount (₹3,948), creating distrust at critical conversion moment
1
Hidden Total Price - Users scrolled 2+ screens to find payable amount (₹3,948), creating distrust at critical conversion moment
1
Hidden Total Price - Users scrolled 2+ screens to find payable amount (₹3,948), creating distrust at critical conversion moment
2
Poor Visual Hierarchy - "View Offers" CTA placed above price breakdown, interrupting purchase flow and decreasing AOV
2
Poor Visual Hierarchy - "View Offers" CTA placed above price breakdown, interrupting purchase flow and decreasing AOV
2
Poor Visual Hierarchy - "View Offers" CTA placed above price breakdown, interrupting purchase flow and decreasing AOV
3
Weak Conversion Triggers - Generic "Proceed to Checkout" CTA lacked urgency, savings visibility, and risk reversal messaging
3
Weak Conversion Triggers - Generic "Proceed to Checkout" CTA lacked urgency, savings visibility, and risk reversal messaging
3
Weak Conversion Triggers - Generic "Proceed to Checkout" CTA lacked urgency, savings visibility, and risk reversal messaging
4
Mobile Friction - Small touch targets (below 44px standard) and excessive scrolling created usability barriers on 70%+ mobile traffic
4
Mobile Friction - Small touch targets (below 44px standard) and excessive scrolling created usability barriers on 70%+ mobile traffic
4
Mobile Friction - Small touch targets (below 44px standard) and excessive scrolling created usability barriers on 70%+ mobile traffic
5
Buried Value Communication - FREE delivery savings and discount totals (₹11,498) not prominently displayed, missing psychological reward
5
Buried Value Communication - FREE delivery savings and discount totals (₹11,498) not prominently displayed, missing psychological reward
5
Buried Value Communication - FREE delivery savings and discount totals (₹11,498) not prominently displayed, missing psychological reward
Goals
Goals
1
Reduce cart abandonment rate by 15-20% through improved information architecture and visibility
1
Reduce cart abandonment rate by 15-20% through improved information architecture and visibility
1
Reduce cart abandonment rate by 15-20% through improved information architecture and visibility
2
Increase conversion rate by 28-41% by eliminating friction points and enhancing value perception
2
Increase conversion rate by 28-41% by eliminating friction points and enhancing value perception
2
Increase conversion rate by 28-41% by eliminating friction points and enhancing value perception
3
Improve mobile UX with accessibility-compliant touch targets and thumb-friendly layout optimization
3
Improve mobile UX with accessibility-compliant touch targets and thumb-friendly layout optimization
3
Improve mobile UX with accessibility-compliant touch targets and thumb-friendly layout optimization
4
Boost Average Order Value (AOV) through strategic coupon placement and smart auto-application
4
Boost Average Order Value (AOV) through strategic coupon placement and smart auto-application
4
Boost Average Order Value (AOV) through strategic coupon placement and smart auto-application
5
Build user trust with transparent pricing, clear savings communication, and prominent delivery benefits
5
Build user trust with transparent pricing, clear savings communication, and prominent delivery benefits
5
Build user trust with transparent pricing, clear savings communication, and prominent delivery benefits
Design Solution
Design Solution
Sticky Bottom Bar Implementation - Fixed total price (₹3,948) and prominent CTA always visible; reduced cognitive load and improved conversion confidence
Sticky Bottom Bar Implementation - Fixed total price (₹3,948) and prominent CTA always visible; reduced cognitive load and improved conversion confidence
Sticky Bottom Bar Implementation - Fixed total price (₹3,948) and prominent CTA always visible; reduced cognitive load and improved conversion confidence
Sticky Bottom Bar Implementation - Fixed total price (₹3,948) and prominent CTA always visible; reduced cognitive load and improved conversion confidence
Tools
Tools
Figma
Google Dataproc
