#applicationdesign

#redesign

#mobile

#Figma

FRIDO E-COMMERCE | UX/CRO AUDIT

FRIDO E-COMMERCE | UX/CRO AUDIT

Cart Page Optimization for Revenue Growth

Cart Page Optimization for Revenue Growth

Overview

Overview

Sprintive is a software platform that combines powerful project management with streamlined operational workflows in a single system. The platform is designed to help teams plan, track, and execute projects efficiently without relying on multiple tools.

During the holiday period, I used Sprintive extensively to manage my own projects, which gave me first-hand insight into the product’s strengths, limitations, and usability gaps. This hands-on experience became the foundation for a self-initiated redesign of the web application interface.

Sprintive is a software platform that combines powerful project management with streamlined operational workflows in a single system. The platform is designed to help teams plan, track, and execute projects efficiently without relying on multiple tools.

During the holiday period, I used Sprintive extensively to manage my own projects, which gave me first-hand insight into the product’s strengths, limitations, and usability gaps. This hands-on experience became the foundation for a self-initiated redesign of the web application interface.

Challenges

Challenges

1

Hidden Total Price - Users scrolled 2+ screens to find payable amount (₹3,948), creating distrust at critical conversion moment

1

Hidden Total Price - Users scrolled 2+ screens to find payable amount (₹3,948), creating distrust at critical conversion moment

2

Poor Visual Hierarchy - "View Offers" CTA placed above price breakdown, interrupting purchase flow and decreasing AOV

2

Poor Visual Hierarchy - "View Offers" CTA placed above price breakdown, interrupting purchase flow and decreasing AOV

3

Weak Conversion Triggers - Generic "Proceed to Checkout" CTA lacked urgency, savings visibility, and risk reversal messaging

3

Weak Conversion Triggers - Generic "Proceed to Checkout" CTA lacked urgency, savings visibility, and risk reversal messaging

4

Mobile Friction - Small touch targets (below 44px standard) and excessive scrolling created usability barriers on 70%+ mobile traffic

4

Mobile Friction - Small touch targets (below 44px standard) and excessive scrolling created usability barriers on 70%+ mobile traffic

5

Buried Value Communication - FREE delivery savings and discount totals (₹11,498) not prominently displayed, missing psychological reward

5

Buried Value Communication - FREE delivery savings and discount totals (₹11,498) not prominently displayed, missing psychological reward

Goals

Goals

1

Reduce cart abandonment rate by 15-20% through improved information architecture and visibility

1

Reduce cart abandonment rate by 15-20% through improved information architecture and visibility

2

Increase conversion rate by 28-41% by eliminating friction points and enhancing value perception

2

Increase conversion rate by 28-41% by eliminating friction points and enhancing value perception

3

Improve mobile UX with accessibility-compliant touch targets and thumb-friendly layout optimization

3

Improve mobile UX with accessibility-compliant touch targets and thumb-friendly layout optimization

4

Boost Average Order Value (AOV) through strategic coupon placement and smart auto-application

4

Boost Average Order Value (AOV) through strategic coupon placement and smart auto-application

5

Build user trust with transparent pricing, clear savings communication, and prominent delivery benefits

5

Build user trust with transparent pricing, clear savings communication, and prominent delivery benefits

Design Solution

Design Solution

Sticky Bottom Bar Implementation - Fixed total price (₹3,948) and prominent CTA always visible; reduced cognitive load and improved conversion confidence

Sticky Bottom Bar Implementation - Fixed total price (₹3,948) and prominent CTA always visible; reduced cognitive load and improved conversion confidence

Sticky Bottom Bar Implementation - Fixed total price (₹3,948) and prominent CTA always visible; reduced cognitive load and improved conversion confidence

Sticky Bottom Bar Implementation - Fixed total price (₹3,948) and prominent CTA always visible; reduced cognitive load and improved conversion confidence

Tools

Tools

Figma

Google Dataproc

Made by Ritesh Shete · ©2025 Ritesh Shete

Made by Ritesh Shete · ©2025 Ritesh Shete

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